Axis gets in Central Penn Article – Lawyer Marketing
Wednesday, July 29th, 2009
Lawyers increase Internet marketing to gain clients
An article that was recently published, both in print and online, explains the potential implications for law firms not engaging in strong, tactical and strategic internet marketing campaigns. The article discusses how new bankruptcy law firms are forming as a result of larger firms downsizing.
Axis Creative Group, an Internet-marketing firm based in Manheim Township, Lancaster County, is focusing a lot of its energy on the attorney market and specifically bankruptcy attorneys, said Zach Walker, an Internet marketing consultant.
Axis is working with several New York-based lawyers to increase their business through Internet marketing, Walker and founder Michael Canarelli said.
Increased use of the Internet to find lawyers is also generational, Carr said. Young, tech-savvy business people are comfortable with the expanse and pace of the Internet so they’re more likely to use it to find services such as legal counsel, he said.
To find out more and to read what Axis Creative Group had to say read the article:
http://www.centralpennbusiness.com/article.asp?aID=72180
–
